The third principle that informs my approach to academic writing is understanding the needs of your reader. This principle relies on the simple but surprisingly elusive idea that the reader’s needs are different from our own. What we need to say—especially as we struggle with the early stages of writing—and what our readers will need to hear can be strikingly different. Extensive revision is the solution for this dilemma, but, as we discussed last week, early drafts often confound us. Revisiting those texts with the needs of the reader in mind can be extremely helpful. The reader always has expectations, some that are conscious and others that are unconscious. Conscious expectations come from genre or disciplinary conventions (these are the expectations readers have before they ever read your text) and also from promises made by the writer (these are expectation readers have after reading the early passages of your text). Unconscious expectations are more complex and involve anticipation about the placement of information, particularly within paragraphs and sentences. Strategies for meeting these expectations will be a large part of our focus in this blog.
These three principles will act as the grounding for the more practical discussions of writing that are still to come in this blog. For now I would like to comment briefly on the source that knits these three ideas together: Joseph Williams. Nobody, in my view, has done more to explain the normative dimensions of sound writing or to advance a practical approach to improving our own writing than Joseph Williams. His ideas will be present throughout this blog. So I will conclude with a quote from Williams that expresses all three principles as one idea: “We write the first draft for ourselves; the drafts thereafter increasingly for the reader” (Style: Toward Clarity and Grace, p. x). In other words, we must write to figure out what we think; we must commit to writing a succession of drafts; and we must alter those drafts according to the anticipated demands of the reader. I will have more to say about Williams next week when I discuss the key sources for this blog.